The Lazy Person's Guide to Shopping Local in NOW Magazine

Posted: Aug 09 2015

Having grown up in Toronto, NOW Magazine has always paid a hugely important role in how we consume media. We certainly have always felt privileged to have such an influential and free-thinking newspaper that also happens to be FREE for the people of Toronto on a weekly basis in our home city.

As you can imagine, we were incredibly excited to be featured as NOW's Store of The Week last spring, and were over the moon to find The Chic Canuck featured again in this week's feature on The Lazy Person's Guide to Shopping Local.

We love that Fashion Editor, Sabrina Maddeaux, just gets it - and us. She knows that shopping great local, Canadian products should be easier, and more convenient - and supports us for trying to do just that.

See below to see us featured in this week's issue!


The lazy person's guide to shopping local

It's a commitment, but oh-so-worth-it


August 5, 2015

5:39 PM


Even as an experienced fashion editor, I can admit that shopping local is a serious commitment. You have to track down where things are sold, how the hell to get there (many designer outposts are on the outskirts of town) and then pray that what you want is actually in stock. Not everyone is down for this time-consuming, sometimes futile treasure hunt across Toronto. 

To make the process easier, we've compiled a list of amazing e-commerce sites that sell locally designed wares. Some curate their stock from multiple brands; some are owned and operated by our favourite creatives themselves. We promise you'll find plenty to love… all without leaving your couch.

The site

The goods We can't get enough of Toronto-based jewellery designer Jenny Bird's edgy accessories for downtown cool girls. Standout enough to guarantee compliments but minimalist enough for everyday wear, Bird's designs clock in at reasonable prices considering their high quality, and are worth every penny. 

Our picks Celestial-inspired Nova Backdrop Earrings ($65) and the trendy layered Moonrise Collar ($295). 


The site

The goods Illbury + Goose is a local lifestyle start-up with an ever-growing fan base. Its artisanal apothecary products, including beard oil, organic bug spray and craft beer soap are stars of the show. Every item is completely manufactured in Canada, and the site offers free nationwide shipping on orders over $75.

Our picks Blackout Bingin swim shorties for men ($64), The Greatest Lake tanks ($40) and artisanal honey ($12) from the brand's very own adopted beehive.

The site

The goods We've covered this curated site full of Canadian goods before and can't stop coming back. The Chic Canuck sells some of the best products our country's creatives have to offer, from housewares and aromatherapy to jewellery. 

Our picks Blackbird Jewelry Ritual bracelet ($78), Takeout plate by Said the King ($25) and Quill & Tine touchscreen gloves ($145).


Click HERE to view the rest of the article on NOW's website and click HERE to get shopping!



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  • Posted by Dimple on August 13, 2015

    Please visit us at
    We are interested in having a word regarding our collection if scarves and stoles . Thanks

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