CausemeticsTM started with Donna Sheehan, Founder and Executive Director of the Canadian Breast Cancer Support Fund. As a survivor herself, Donna knew firsthand how breast cancer takes a financial toll – and she also knew her organization needed a sustainable plan and a consistent revenue stream to provide the best support. Inspired by the philanthropy of Bill Baker, founder of Consonant Skincare and long-time supporter of CBCSF, Mark Francolini, Creative Director, Donna and Bill collaborated to develop the idea for CausemeticsTM and Cheil advertising agency has been bringing the idea to life.

As the roster of participating companies continues to grow, so too does the money raised - and the hope that Canadians living with breast cancer can focus on getting better.

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